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Amsterdam, The Netherlands | November 4, 2009
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The new site Spectives.com allows people to use images to keep track of the latest news from their favorite sites. http://pressdoc.com/p/00002t
Summary
The new site Spectives.com allows people to use images to keep track of the latest news from their favorite sites. The start-up from Amsterdam believes in the power of visual news.
Details
Visual collections
Many weblogs and news sites today have photos or illustrations in every article. These images are often indispensable. For example, a site with car news cannot do without pictures, same holds for eg. news about fashion, gadgets, funny images, photography or design; it is visual news.

On Spectives, people can make visual collections. A collection shows the latest articles from their favorite news sites / weblogs as pictures with headlines.  Scanning news is very easy that way.

"Our users already made lots of collections" says founder Rutger van Waveren. "I'm delighted by their creativity". Examples are collections about gadgets (spectives.com/gadgets), gossip (spectives.com/gossip) and a collection simply called inspiration (spectives.com/inspiration).

Our visual brain
"Our brain is excellent at processing visual information" says Van Waveren. Spectives makes use of this. "Keeping up-to-date with news from your favorite sites is very easy, just scan the pictures. If  you want to read more, just click on the image to read the full article". He concludes "Our first users simply say: Seeing is believing".
Quotes
The idea of browsing more visually is attractive and the service has a clean look and easy user interface.

— TheNextWeb.com
One thing we love about Spectives is that it takes the tech out of subscribing to RSS feeds.

— ReadWriteWeb.com
I had a good time when I tried it out.

— KillerStartups.com
We need that!

— Josh Rubin from Coolhunting.com
Images
61-watches-square
71-gossip-square
51-screenshot2-spectives-square
101-logo-spectives-groot-square
Videos
Spectives.com in one minute http://vimeo.com/6833888
About Spectives
About Spectives
Spectives.com was founded by Rutger van Waveren. Before launching, ilse media acquired the site. Spectives is now a full part of ilse media and Rutger joined the company. Spectives launched at the beginning of October.

About ilse media
Ilse media is active since 1995 and is the largest internet publisher of The Netherlands. The rich portfolio of 140 websites include Nu.nl (news site), Kieskeurig.nl (product comparison), Startpagina.nl (directory), web-log.nl (blog platform) and monthly reaches ca. 80% of the Dutch online population (13+).The network of sites generates a billion page views per month.

Ilse media is part of Sanoma Publishers. With almost 80 magazines and a total of 180 websites, Sanoma Publishers is the largest multimedia publisher of The Netherlands.
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Spectives

Spectives is part of Dutch media company Ilse Media (www.ilsemedia.nl)

ilse media groep B.V.
Maassluisstraat 2
1062 GD Amsterdam, The Netherlands
Tel: +31 (0) 20 840 45 00

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— PR Contact(s) —

Rutger van Waveren

Founder of Spectives

rutger@spectives.com
tel: +31 (0)20 8404 553
mob: +31 (0)6 15001513

Annette Knijnenberg

Manager marketing and communication of ilse media

pers@ilsemedia.nl
tel: +31 (0)20 8404711
mob: +31 (0)6 51639439